Fixing hidden tech misalignment, unlocking growth.
As a technology-alignment architect for scaling medtech and healthtech companies, I make the invisible visible—revealing the hidden misalignments between engineering strategy, customer needs, and business vision that prevent products from reaching their potential.
The Problem I Solve
Most medtech founders and boards understand what to build but fundamentally misdiagnose why their products fail in market. The real culprit isn't usually the technology—it's the invisible misalignment between engineering teams, strategy, and execution.
Think of your organization as a tree. The visible branches—revenue, churn, culture problems—are what everyone can see. But sustainable growth starts with root health: tech strategy, process gaps, and communication breakdowns that remain invisible until diagnosed.
I've diagnosed and fixed these hidden misalignments in 7 different industries, which is extraordinarily rare in medtech. This cross-sector experience means I spot patterns your industry-native advisors miss.
How I Work
I diagnose before prescribing. Every engagement starts the same: I ask 50 questions before I give 1 recommendation. This ensures we're solving the right problem, not the obvious one.
I bring 20+ years of product architecture wisdom from industries most medtech leaders have never seen. I speak both languages—I can tell your engineers why customer behavior matters, and tell your sales team why technical debt is a growth problem.
Who I Help
Founders at scaling medtech and healthtech companies who've hit product-market fit but find their engineering team overwhelmed, their product roadmap disconnected from customer feedback, and cash burning on features nobody uses. You need someone who's been inside this exact situation and knows how to fix it—without replacing your entire team.
Board members and investors who sense something's wrong. Revenue is soft. Churn is higher than it should be. But nobody's telling you the truth. As a peer advisor, I diagnose what's really happening beneath the surface—and give you honest feedback that other board members won't.
Senior leaders in transition deciding whether to replace an engineer or invest in retraining, wondering if you need to pivot the product. You need someone who's been in the trenches and will give you honest, grounded perspective—not corporate politics.
What I Bring
Deep Technical Expertise
- Guided 15+ products to product-market fit across MedTech, B2B SaaS, and AI-enabled companies
- Hands-on experience with iOS development, BLE hardware integration, and quality systems
- Technology architecture reviews that reveal hidden technical risk factors
Strategic Alignment
- Business model validation and go-to-market strategy that aligns product capabilities with market opportunities
- Product roadmaps that balance technical debt, feature development, and market demands
- Pricing strategies and revenue models that scale with customer value
Organizational Health
- Engineering cultures that balance innovation, quality, and delivery speed
- Communication frameworks that scale from startup to growth-stage
- Hiring strategies and interviewing processes that identify both technical skills and cultural fit
Investment & Governance
- Active investor in early-stage startups across MedTech and AI-enabled companies
- Comprehensive due diligence for acquisitions, mergers, and investment decisions
- Board advisory positions with strategic oversight and honest feedback
Specialized Experience
MedTech & HealthTech: Regulatory compliance strategy, quality systems design, cybersecurity governance, FDA pathway navigation
B2B SaaS: Product-market fit assessment, pricing optimization, customer success frameworks, SaaS metrics optimization
AI Implementation: Strategic AI adoption that delivers measurable business outcomes, not just technology for technology's sake
Why Scarcity Matters
I maintain only 3-5 active advisory board roles to ensure deep engagement. This isn't about being exclusive—it's about being effective. Shallow involvement produces shallow results.
I don't advise on what to do. I've done it. I've held engineering standards, managed difficult conversations, shipped painful fixes, and watched products go from crashing every 10 minutes to 10x performance gains.
This expertise has been developed through over 25 years of direct founder advisory, hands-on technical leadership, and active investment in scaling companies. I help founders build organizations that execute on ambitious visions—by fixing what's hidden before it breaks what's visible.