Moving Average Inc.

Professional Experience & Expertise

How can I help you?

John M. P. Knox

Founder

As a business advisor, mentor, and investor with deep technical expertise, I specialize in helping founders and leadership teams build scalable organizations that execute efficiently. I bridge the critical gap between business strategy and technical implementation, enabling companies to achieve sustainable growth while maintaining engineering excellence.

Founder & Executive Advisory

Business Model & Strategy Development

  • Guide founders through business model validation, iteration, and optimization for sustainable growth
  • Develop go-to-market strategies that align product capabilities with market opportunities
  • Design pricing strategies and revenue models that scale with customer value creation
  • Create strategic roadmaps that balance technical debt, feature development, and market demands
  • Advise on market positioning and competitive differentiation strategies

Organizational Culture & Leadership

  • Build high-performance cultures that attract and retain top talent in competitive markets
  • Design engineering cultures that balance innovation, quality, and delivery speed
  • Implement communication frameworks that scale from startup to growth-stage organizations
  • Establish decision-making processes that maintain agility while reducing organizational friction
  • Create feedback systems and performance management approaches that drive continuous improvement

Strategic Hiring & Team Building

  • Design hiring strategies for technical roles from individual contributors to VP-level positions
  • Develop interviewing processes that accurately assess both technical skills and cultural fit
  • Create compensation frameworks that compete for top talent while maintaining fiscal responsibility
  • Build diverse, high-performing teams through intentional recruiting and retention strategies
  • Establish onboarding programs that accelerate time-to-productivity for new hires

Operational Excellence & Scaling

  • Implement systems and processes that support rapid scaling without sacrificing quality
  • Design cross-functional workflows that align engineering, product, and business objectives
  • Establish metrics and KPIs that drive the right behaviors across the organization
  • Create planning methodologies that balance long-term vision with quarterly execution
  • Optimize resource allocation and team structure for maximum impact per dollar invested

Investor Relations & Fundraising Support

Fundraising Strategy & Execution

  • Craft compelling narratives that resonate with different investor types (angels, VCs, strategics)
  • Develop pitch decks that clearly articulate market opportunity, competitive advantage, and growth trajectory
  • Prepare founders for investor meetings and due diligence processes
  • Structure deals and negotiate terms that protect founder interests while attracting capital
  • Build investor reporting systems that maintain transparency and build long-term relationships

Financial Planning & SaaS Metrics

  • Implement financial planning processes that support sustainable growth and investor confidence
  • Optimize key SaaS metrics (CAC, LTV, churn, expansion revenue) to drive valuation
  • Design pricing strategies that maximize customer lifetime value while enabling market penetration
  • Create unit economics models that guide strategic decision-making
  • Establish board reporting and governance practices that scale with company growth

Investment Experience & Due Diligence

Direct Investment & Portfolio Support

  • Active investor in early-stage startups across SaaS, MedTech, and AI-enabled companies
  • Provide ongoing strategic advisory to portfolio companies on scaling challenges
  • Guide portfolio companies through subsequent fundraising rounds and exit strategies
  • Connect founders with relevant industry contacts, customers, and follow-on investors

Comprehensive Due Diligence

  • Evaluate business models, market opportunity, and competitive positioning for investment decisions
  • Assess founder-market fit, team composition, and organizational scalability
  • Perform technology architecture reviews and assess technical risk factors
  • Conduct specialized mobile acquisition due diligence for technology-focused investments
  • Evaluate development team capabilities and technical leadership needs for strategic hires
  • Review financial models, unit economics, and path to profitability

Market & Industry Expertise

Specialized Verticals

  • MedTech: Regulatory compliance strategy, quality systems design, cybersecurity governance
  • B2B SaaS: Product-market fit assessment, pricing optimization, customer success frameworks
  • AI/ML: Strategic implementation, competitive differentiation, and user experience (UX)

Market Analysis & Positioning

  • Conduct competitive landscape analysis and identify strategic market opportunities
  • Design customer development processes using Jobs to be Done (JTBD) methodology
  • Develop value-based pricing strategies and competitive positioning frameworks
  • Create market entry strategies for new verticals or geographic expansion

Technology Leadership & Strategic Implementation

My technical foundation enables informed strategic decisions and credible advisory across all aspects of product development and engineering organizations.

Product Strategy & Engineering Leadership

Platform & Technology Strategy

  • Mobile-First Strategy: Executive guidance on native and cross-platform development approaches for maximum market impact
  • Enterprise Technology: Strategic planning for enterprise integration, deployment, and scalability requirements
  • Connected Systems: IoT strategy development and integration planning for comprehensive product ecosystems

Engineering Excellence & Team Performance

  • Development Process Optimization: Strategic implementation of development workflows that maximize team productivity and product quality
  • Quality & Performance Management: Executive oversight of quality assurance processes and performance optimization strategies
  • Security & Compliance Strategy: Cybersecurity framework development and compliance automation for enterprise requirements

AI & Automation Leadership

Strategic Technology Implementation

  • Executive strategy for AI adoption and competitive advantage development
  • Workflow automation planning that drives operational efficiency and team productivity
  • Strategic AI integration planning that enhances product capabilities and customer experience
  • ROI-focused technology adoption strategies that deliver measurable business outcomes

Systems Strategy & Organizational Scaling

Infrastructure & Growth Planning

  • Technology architecture strategy for scalable, cost-effective organizational growth
  • Operational framework development that supports rapid iteration and reliable execution
  • System integration strategy for complex enterprise environments
  • Performance management and optimization planning for high-availability operations

Regulatory & Compliance Leadership

  • Strategic compliance planning for regulated industries and quality system implementation
  • Governance framework development and audit preparation for organizational growth
  • Documentation strategy that scales with regulatory requirements
  • Risk management framework development for regulated industries

Strategic Operations & Growth

Customer Acquisition & Market Development

  • Growth strategy development and organic market expansion planning
  • Digital strategy development and customer acquisition optimization
  • Customer acquisition cost optimization and conversion strategy improvement
  • Market positioning and brand visibility strategy for competitive advantage

Communication & Stakeholder Leadership

  • Executive communication strategy and stakeholder management
  • Strategic communication planning for diverse audiences (investors, customers, regulators)
  • Cross-cultural leadership and distributed team management
  • Board relations and investor communication strategy

Financial & Strategic Planning

  • Investment strategy development and portfolio management across asset classes
  • Strategic financial planning and unit economics optimization for subscription businesses
  • Partnership strategy development and vendor relationship management
  • International expansion strategy and global team coordination

This expertise has been developed through over 25 years of direct founder advisory, hands-on technical leadership, and active investment in growth-stage companies. I help founders build organizations that can execute on ambitious visions while maintaining the culture and quality that drive long-term success.

Want to Talk?

Schedule a fixed-fee micro-consultation with John.